Joining The Kin Foundation As Marketing Communications Lead

Written by: Jesse Cecchetto

Marketing Communications Lead at the Kin Foundation.

August 26, 2021

Jesse Cecchetto Joins The Kin Foundation

I’m incredibly excited to have started my new position as Marketing Communications Lead at the Kin Foundation in early July, and having the opportunity to work with such a talented team, and engaged community. With a deep passion for all things blockchain and the new future it promises to bring, I was lucky enough to be given the chance to join Kin; a project I’ve been personally excited and intrigued by for some time.

Passion has always been what’s driven me throughout my professional career. From my initial education in journalism, to my experience working for a prestigious public relations firm, I’ve had the opportunity to create and share unique stories with consumers & businesses alike across dozens of worldwide beloved brands & companies. I’ve always believed that ideas & stories are powerful, but in many cases, the idea or story is only as powerful as the storyteller.

My first priority as Marketing Communications Lead at the Kin Foundation is to help position Kin’s incredibly unique story in a way that sticks like glue. Through social marketing, media relations & strategic positioning, I plan to make the story of Kin heard throughout the cryptocurrency & blockchain industry. Businesses, developers and consumers are in desperate need of a better monetization model that respects privacy & data, while rewarding parties for the shared value they bring. 

Along with strategic communications, fostering and empowering the massive community Kin has developed over the years is a major priority. A passionate & charismatic community is essential to the growth and success of any brand, and Kin is no exception. For example, revitalizing the KINstagram was just one small way to empower community artists, highlighting the amazing work that is constantly produced, while amplifying the compelling user experiences & innovation our ecosystem apps are bringing to the table.

I’m deeply honoured for the chance to work directly with William Mougayar, who has an incredible wealth of knowledge within the blockchain & cryptocurrency industry, acting as a true mentor in this exciting new career trajectory. I am working closely with William to sharpen Kin’s messaging, while working on strategic media relations, social marketing campaigns & strengthening Kin’s brand messaging and awareness across the board.

It’s my firm belief that Kin is creating a better digital future for all, and I’m incredibly excited to put my storytelling skills to the test by showing the world how Kin provides solutions to industry problems, and why they should truly care about Kin.

With Kin being rooted deeply into the history of cryptocurrency and our strong fundamentals along with significant milestones, the possibilities of a thriving world-wide in-app economy powered by Kin are truly limitless. As cryptocurrency is slowly but surely being accepted into the mainstream, I believe Kin will stand the test of time and rise to its full capabilities as one of the few projects that fills a real niche. Kin solves real problems, and spearheads real innovation towards the birth of the new decentralized internet, as it was always intended to be.

I am excited to be a part of Kin’s story as we move towards this new digital future, with developers and users at the center. It’s already been a great pleasure meeting members of the Kin community who have been around for years, giving me the chance to learn and soak up as much information as possible, which has made this new career path a legitimate dream come true.

If you’d like to join me on this journey and keep up-to-date with the evolution of Kin’s story, I would love for you to follow me on Twitter (Handle: @CecchettoJesse) and find me moderating KINstagram as well as Reddit.


About Kin

Kin is a decentralized cryptocurrency purposely designed to integrate easily across Mobile and Web Apps, with a built-in incentive model that rewards developers for increased usage. Apps built with Kin get paid for creating compelling cryptocurrency-based user experiences, where greater engagement results in shared economic benefits for users and developers. Today, the Kin Ecosystem boasts 60 million wallets, and has distributed over $70M in rewards across 60+ apps since its inception in 2017. Kin is an SPL token on the Solana blockchain, enabling consumer-scale apps to transact swiftly, with minimal-to-no fees. Learn more at Kin.org.

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