Kin Online Community Update Q1 – Q3 2021: +33% Growth!

Written by: Jesse Cecchetto

Marketing Communications Lead at the Kin Foundation.

October 25, 2021

The Kin Community Continues to Grow Rapidly Across All Channels

The Kin Foundation keeps a watchful eye on our social media platforms and community lead channels.

Since earlier this year, we’ve seen incredible growth across all our socials, indicating a steadily increasing interest in Kin – signalling consistent growth. 

We’ve compiled some of the noteworthy milestones that were achieved since Q1 of 2021, to highlight how the Kin community continues to grow, and help spread Kin’s brand awareness towards a better digital future.

Social Growth Snapshot

The Kin Foundation has increased its marketing initiatives in the past few months, resulting in continued community growth and a steady influx of new followers across the board.

The Kin Ecosystem Twitter remains the highest followed social media platform with over 11,000 new followers since April – followed closely by Blockfolio & Reddit.

Attention to Kin continues to trend upwards on cryptocurrency tracking and ranking sites like CoinMarketCap and CoinGecko, with over 38,000+ new followers adding Kin to their watchlists since April.

Community run platforms such as the Kin Discord more than tripled its members since earlier this year. 

A big thanks to Kin OG’s and advocates “Columbo92” and “Freedom” for continuing to help existing community members, newcomers to Kin, educate crypto enthusiasts about Kin and support the ecosystem with content creation, moderation and other amazing things they consistently do.

We continue to look for opportunities to increase the Kin Foundations presence on social media, including new content series like the KRE Top Earners Snapshot & Kin Developer Quotes, highlighting top performing apps in the ecosystem and encouraging prospective developers to learn what Kin can do for them.

KINstagram has had a revival and now features content like community made art & memes while highlighting announcements and news within the Kin Ecosystem. We’re always looking for community made art to feature, so don’t hesitate to DM us with your creations!

Kin.org Traffic

Search performance of Kin is very closely tied to overall interest in the cryptocurrency market as most cryptocurrency enthusiasts are more than likely aware of. A huge spike in traffic earlier this year in April and May can be attributed to the price increase of KIN, along with the bullish momentum of the overall market at that time.

After the flash market correction in mid May, we saw a steep drop off in overall clicks & impressions continuing into June and July. Since the market has started to recover, we’re noticing heavy traffic and a considerable increase in overall impressions starting back up in August, and consistently increasing throughout September – leading into October. 

Along with a ramp up on content creation, featuring more blogs, community lead AMA’s and other marketing initiatives, we look forward to continued momentum leading into Q4 of 2021.

Top Search Queries

The Kin Foundation continues to monitor how traffic feeds into the website & what search queries lead individuals to discover Kin.

Kin’s top three search queries have remained consistent across the board, which provides us valuable insights that affect our SEO approach & strategy.

Consistent & Organic Community Growth

While short and exciting spikes in activity can be exciting, the Kin Foundation’s main goal is to maintain consistent and sustainable growth across the board. 

Kin is building a better digital future for all, and that means our path forward is designed for the long run, where developers, content creators, and users unite over shared economic benefits, contributing towards a giant tokenized economy  – revolving around a decentralized cryptocurrency (KIN) that fuels it. 

As the Kin Foundation looks forward to onboarding more and more developers & awesome apps into the ecosystem, community growth will accelerate as we aim to create a more fair digital future together, where everyone wins, not just the big data monopolies. 


About Kin

Kin is a decentralized cryptocurrency purposely designed to integrate easily across Mobile and Web Apps, with a built-in incentive model that rewards developers for increased usage. Apps built with Kin get paid for creating compelling cryptocurrency-based user experiences, where greater engagement results in shared economic benefits for users and developers. Today, the Kin Ecosystem boasts 60 million wallets, and has distributed over $70M in rewards across 60+ apps since its inception in 2017. Kin is an SPL token on the Solana blockchain, enabling consumer-scale apps to transact swiftly, with minimal-to-no fees. Learn more at Kin.org.

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